Gulla Hermannsdottir

Selected Articles

Totally Stockholm #36 - February 25, 2015

Mipsterz

Back in 2017, the term mipster exploded after a hip video shared by a gang of Muslim girls in NYC who coined the term started circulating on the Internet. Mixing fashion with faith, the hijab-wearing hipsters wanted to break the stereotype sometimes associated with the garment. This piece discusses the movement with a few Stockholm mipsterz.

Totally Stockholm #33 - October 20, 2014

Sofar So Good

A closer look at the Stockholm branch of the movement that wanted to claim back the magic of live music, by setting up intimate gigs in people’s living rooms around the world.

Totally Stockholm #25 - April 09, 2014

Collective Living

A feature looking at the world of collective living in Stockholm. Dotting the city with the highest number of people living solo in the world, the few communes keeping the seventies spirit alive might hold an answer to the housing crisis that’s been plaguing Stockholm for years.

Totally Stockholm #17 - May 20, 2013

Urban Farming

The growing movement of urban farming has seen a boom in many major cities in the past years. The article explores this sustainable way of life in Stockholm, including a visit to a communal garden built on a disused train track inspired by Prinzessinnengarten in Berlin and the High Line in New York City.

Totally Stockholm #10 - September 17, 2012

Roller Girls

The toughest girls in Stockholm proudly show off their bruises and talk terminology in this piece about the roller derby fever in the city. The free-spirited derby community explains why their chosen sport is an important factor in pushing gender boundaries and claiming space.

Totally Stockholm #9 - September 14, 2012

The Mod Squad

A deep-dive into the world of mods: a subculture obsessed with the style and sounds of the sixties. Scooters, soul music and some seriously smart attire, it’s all here. The mod squad of Stockholm with its wide age-range claims that the longevity and endless revival of the movement is due to its timeless appeal.

Totally Stockholm #6 - May 19, 2012

Swing It Sister

An in-depth story on the long-lasting and ever-expanding swing dance revival, which started in Stockholm in the 1980s and just keeps getting stronger. The biggest lindy hop camp in the world is just outside Stockholm and thousands of people from all over the world attend it every summer. Also features a look into the flourishing vintage scene in the city which is closely associated with the dance community.